Our aim is to enable access to essential urban functions in conjunction with sustainability concerns.
We want to have more parking facilities in the A and B cities (multifunctional cities) in our portfolio so we can increase our opportunities to be part of the municipality's integral mobility policy. We make the case for a balanced pricing policy and provision of good information about vacant parking spaces. In doing this, we offer motorists plenty of choice and ensure the smooth flow of traffic.
Q-Park wants to play a role in ensuring sustainable freedom of movement and mobility options for citizens. We offer parking facilities for cars and bicycles at public transport nodes. For this, we seek active cooperation with local governments. We engage in a dialogue with them about local mobility policy. We support the use of more sustainable passenger cars by providing recharging stations for electric and hybrid vehicles. We also offer reserved spaces for customers participating in car-sharing initiatives.
In addition, from customer research we have conducted, it transpires that, of the many services we provide, the presence of toilets and an AED are the most appreciated. That is why we want to have these elements available (or very close by) wherever possible in our owned or long-leased parking facilities.
What we have achieved
We have managed to increase the number of parking facilities in A and B cities in Dublin, Paris, Stockholm, Helsinki, Antwerp and Amsterdam.
Our proximity to alternative mobility options has increased further, particularly in Germany and Belgium. We now have almost 6,000 parking spaces at public transport nodes and almost 20,000 parking spaces in the vicinity of bicycle parking. We have already achieved our target for 2017 for these points.
More spaces for electric cars and shared cars
We have seen considerable growth in the number of parking spaces for shared cars (except in Germany and Denmark), even though this is limited compared to our total number of parking spaces. The number of parking spaces with charging points has also risen again, with Sweden and Ireland at the top of the list.
From recurring customer satisfaction surveys it transpires that our customers appreciate the presence toilets and AEDs the most. The AEDs should be located at a logical, secure and accessible place so they can be taken by trained volunteers or medical personnel when needed.
Toilets are present in the car park (about one third of the total) or there is signage directing people to the nearest toilets, for example in shopping centres. We exceed our targets amply and that is mainly due to Belgium.
Q-Park Netherlands has partnered with PurePoint, which offers the ‘Natural restrooms’ concept. PurePoint will upgrade and operate toilets in a number of Q-Park parking facilities in Amsterdam.
Another highly appreciated service is the presence of jump leads. The number of parking facilities with this facility increased from 388 to 393 in 2015. We amply exceed our target of 90 per cent presence in purpose-built parking facilities owned or long-leased. This percentage also includes jump leads that are present in the operational fleet and that are therefore available via our mobile teams.
Parking facility prize winner
During the biennial European Parking Association (EPA) award ceremony, Q-Park was honoured with prizes for the French parking facility Pré des Pêcheurs in Antibes.
Q-Park Pré des Pêcheurs is a three-storey underground parking facility in a picturesque environment. Since the car park was opened the boulevard is free of cars and the area is flourishing again as a pedestrian promenade; a fine example of a parking solution that fits in with the integral mobility policy of the municipality.