Q-Park endeavours to be part of local mobility policy as well as being involved in relevant community activities such as learning to park properly and supporting charities.
Q-Park is in favour of fair parking tariffs that contribute to the quality of life in urban areas. It is in the interest of municipalities as well as Q-Park to tune parking tariffs for different facilities and distances, such as parking on the street or in PFs, and in the city centre or at the outskirts of the city. By engaging municipalities in dialogue on this matter, we want to use our expertise to make a contribution to the sustainability of cities. We actively seek collaboration with local governments, so that regulated and paid parking become an integral part of urban mobility.
We are always nearby for motorists. We deploy our mobile teams in the city to ensure that customers who are in need of help, get the assistance they need, and that our customers feel safe and welcome. Our parking hosts are proud of what they can mean to our customers. They are welcoming and can make the difference for Q-Park. This also applies to our call centre employees, who are ready to answer questions and offer assistance to customers 24 hours a day.
In addition, as part of our traffic safety promotion, we work together with driving schools to help teach learner drivers how to manoeuvre in a car park and to raise their awareness of the consequences of their behaviour in the public space.
Every three years we measure customer satisfaction. In 2016 we will use a methodology that is applicable in all the countries where we operate.
What we have achieved
We have expanded the number of target cities where we are actively involved in the local mobility policy to 47 (target for 2017 is 61). In Lyon and Antwerp, on our initiative, we are holding discussions with the municipality about their mobility policy and the role of paid parking in this.
We have expanded our collaboration with driving schools. In France we have sought contact with various driving schools and Finland works together with Movia autokoulu in Oulu. In Ireland, a campaign with driving and parking tips was broadcast on 98FM, a local Dublin radio station.
The spending for community activities in local communities increased by 10 per cent to EUR 335,913.
For example, Q-Park Netherlands was one of the main sponsors of 3FM Serious Request 2015, the annual national radio fundraiser for charity. Q-Park UK sponsored the Bluebell Wood Children's Hospice and Q-Park Ireland donated EUR 10,000 to Temple Street Children's Hospital in Dublin and EUR 9,500 to the Mercy Hospital in Cork.
- France, the United Kingdom and the Netherlands have conducted a customer satisfaction survey regarding the online reservation system. French customers indicate that they are satisfied with the parking spaces booked and the facilities and payment options offered. 81 per cent recommends this reservation service to others. However, customers are critical about the price.
- The survey also shows that the ability to reserve a space in advance encourages people to book a parking space at Q-Park more frequently. In particular, the convenience and assurance that there will be a parking space waiting is seen as a distinct advantage.
- The survey conducted in the Netherlands shows that customers consider online reservation and payment very easy. 68 per cent is satisfied with the facility. People mentioned being able to reserve a parking space for a cultural activity, hotel stay, or restaurant visit as particularly useful and convenient.
We achieved the 31st place on the Transparency Benchmark (2014: 19), which puts us well within our target, which is to remain in the top 20 to 50.
An expert's opinion
The number of parking spaces or the amount paid for parking had little or no impact on retail turnover. This transpires from a large scale survey conducted by Erasmus University Rotterdam. Data about the shopping behaviour of 70,000 people, spread throughout the Netherlands, was linked to information about parking in the areas they had visited. There appeared to be no link whatsoever between how much the shoppers spent and the cost of the parking facilities available. This outcome was the same for large and small shopping areas.
Urban Retail seminar, Giuliano Mingardo, Erasmus University 2014